Attribute mapping

Definition

Attribute mapping involves defining how specific product attributes in a central data source, such as a PIM system, correspond to the attribute fields required by various output channels like e-commerce platforms, marketplaces, or print catalogs. This process ensures that product information is correctly interpreted and displayed across all touchpoints, even if different channels use distinct naming conventions or data structures for the same type of information.

Why It's Important for E-commerce

Accurate attribute mapping is fundamental for efficient multi-channel e-commerce operations. Without it, product data cannot be seamlessly published to various sales channels, leading to manual data entry, errors, and inconsistent product listings. For instance, a 'color' attribute in a PIM might need to be mapped to 'shade' on one marketplace and 'colour_name' on another. Proper mapping streamlines the product syndication process, reduces the risk of data discrepancies, and improves time-to-market for new products or updates.

Examples

• Mapping a PIM's 'product_weight_kg' attribute to an e-commerce platform's 'shipping_weight_lbs' field, requiring a unit conversion.
• Aligning a product's 'material_composition' attribute with a marketplace's dropdown options for 'fabric type'.
• Converting a PIM's internal product category ID to a specific Google Shopping product taxonomy ID.
• Mapping a 'warranty_period' attribute to a channel's 'service_guarantee' field.
• Translating an internal 'size_chart_url' to a channel-specific 'product_sizing_guide_link'.

How WISEPIM Helps

• Automated Mapping Workflows: WISEPIM allows users to define and automate complex attribute mapping rules, reducing manual effort and errors across numerous channels.
• Centralized Mapping Management: Manage all channel-specific attribute mappings from a single interface, ensuring consistency and easy updates when channel requirements change.
• Data Transformation Capabilities: Convert and transform attribute values (e.g., units, formats) during the mapping process to meet diverse channel specifications without manual intervention.
• Improved Data Quality: By enforcing correct mappings, WISEPIM helps maintain high product data quality as information flows from PIM to various sales platforms.

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