E-commerce Dictionary

A+ Content refers to premium product descriptions and rich media used on marketplaces to showcase product features, benefits, and brand story. It helps improve conversion rates and customer engagement.

AI-powered product content creation uses artificial intelligence to automatically generate or enhance product descriptions, marketing copy, and attributes.

An API (Application Programming Interface) is a set of rules and protocols that allows different software applications to communicate and exchange data with each other.

An API-First PIM is a PIM system designed and built with its APIs as the primary interface, enabling flexible integration and data exchange with other systems. It prioritizes programmatic access over a graphical user interface.

Security measures within a PIM system that regulate which users or roles can view, edit, or publish specific product data.

Attribute dependency management defines and controls conditional relationships between product attributes, affecting display or available values.

A logical collection of related product attributes that simplifies data entry, management, and display within a PIM system.

Attribute inheritance is a PIM feature where product attributes are automatically passed down from parent categories or master products to child products or variants.

The creation, organization, and governance of product attributes that define product characteristics and determine how products are described, found, and filtered.

An attribute set is a predefined group of product attributes that define a specific type of product or category, ensuring consistent data entry.

Attribute value normalization is the process of standardizing the values within product attributes to ensure consistency, eliminate variations, and improve data quality.

Attribute mapping is the process of aligning product attributes from a source system with the required attributes of a target channel or system, ensuring data consistency and compatibility.