Product Launch Workflow

Definition

A product launch workflow is a formalized, sequential process that outlines all the activities, responsibilities, and approvals needed to introduce a new product to the market successfully. This workflow typically spans multiple departments, including product development, marketing, sales, legal, and operations. It covers everything from initial data collection and content creation in a PIM, to digital asset preparation in a DAM, pricing strategy, channel activation, and final publication across e-commerce platforms and marketplaces. A well-structured workflow ensures coordination, minimizes delays, and guarantees that all product information is complete, accurate, and compliant before launch.

Why It's Important for E-commerce

For e-commerce, an efficient product launch workflow is paramount for competitive advantage. Delays in launching new products mean missed revenue opportunities. A PIM system acts as a central orchestrator within this workflow, managing the creation, enrichment, and approval of all product content. It ensures that marketing descriptions, technical specifications, and digital assets are ready for various channels simultaneously. By automating tasks and providing clear visibility into each stage, PIM-powered workflows significantly reduce time-to-market, minimize errors, and ensure a consistent, high-quality product experience from day one.

Examples

• A multi-stage workflow in a PIM: data input from suppliers, marketing review of descriptions, legal approval for claims, and final publication to webshop and marketplace.
• A workflow for a seasonal apparel collection: designers upload images to DAM, content writers add descriptions in PIM, e-commerce team sets pricing, and launch is scheduled for specific channels.
• Automated notifications within the workflow to relevant teams when a product's content completeness score reaches 100%, triggering the next review stage.

How WISEPIM Helps

• **Streamlines Product Launches:** WISEPIM provides configurable workflows to automate tasks, approvals, and content distribution, ensuring faster and more efficient product launches.
• **Enhances Collaboration:** Centralized workflows improve cross-departmental coordination, ensuring all teams contribute accurately and on time to the launch process.
• **Reduces Time-to-Market:** By automating and tracking each stage, WISEPIM significantly shortens the time it takes to bring new products to e-commerce channels, maximizing early sales opportunities.

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