E-commerce Dictionary

Attributization is the process of defining, assigning, and managing attributes to products to describe their characteristics, features, and specifications consistently.

Average Order Value (AOV) is an e-commerce metric representing the average amount spent per customer order. PIM-managed product data supports strategies like cross-selling and upselling to increase AOV.

The capability to simultaneously modify attributes across multiple products, saving time and ensuring consistency.

The process of tailoring product data and content to meet the specific requirements and best practices of individual e-commerce sales channels.

Channel content adaptability is the capability of product content to be easily adjusted and repurposed for diverse e-commerce channel requirements and formats.

The continuous process of tailoring and refining product content specifically for each distribution channel to maximize engagement, conversion, and visibility.

Managing and distributing product information tailored to the requirements of different sales and marketing channels.

Channel readiness refers to the state where all product data and content are fully prepared, validated, and optimized to meet the specific requirements of a particular sales or marketing channel.

Channel-specific attribute requirements are the unique set of product attributes, their formats, and values mandated by individual e-commerce platforms or sales channels.

Channel-Specific Content Adaptation is the process of tailoring product information and media to meet the unique technical, stylistic, and audience requirements of different sales and marketing channels.

A channel-specific content strategy defines how product content is tailored and optimized for the unique requirements and audience expectations of each sales channel.

Channel-specific data requirements are the unique formats, attributes, and content rules mandated by each e-commerce sales or marketing channel.