Your comprehensive guide to understanding e-commerce and product information management terminology.
Sustainability attributes are specific data points describing a product's environmental, social, and ethical impact, crucial for informed consumer choices.
Technical specifications are precise, objective details about a product's features, dimensions, materials, performance, and compliance standards.
Transcreation is the process of adapting content from one language to another while maintaining its original intent, style, tone, and emotional impact.
Upselling is a sales technique encouraging customers to purchase a more expensive or premium version of a product. PIM systems support upselling through detailed product variant data.
User Generated Content (UGC) refers to any form of content created and published by unpaid contributors, such as customer reviews, photos, or videos.
Variant management is the process of efficiently organizing and maintaining product variations (e.g., different sizes, colors, materials) and their unique attributes and digital assets.
The vendor onboarding process is the systematic procedure for integrating new suppliers into a company's systems and workflows, especially for product data.
Vendor Product Data (VPD) refers to the product information received from suppliers, manufacturers, or distributors.
A dedicated online platform where vendors and suppliers can submit, update, and manage their product data directly for a retailer.
A system or process for managing product information received from external vendors or suppliers, ensuring data quality and consistency.
A visual product configurator is an interactive tool that allows customers to customize a product (e.g., color, features) and see the changes in real-time. It enhances engagement for complex products.
Workflow management involves designing, executing, and monitoring sequences of tasks to ensure efficient and consistent processes, especially in product information handling.