Your comprehensive guide to understanding e-commerce and product information management terminology.
A product fact sheet is a concise document summarizing key features, specifications, and benefits of a product, often used for internal sales, marketing, or B2B communication.
A product feed is a file containing a list of products and their attributes, used to syndicate product data to various online channels like marketplaces or ad platforms.
The process of importing and exporting product data between systems and platforms.
Product Information Architecture (PIA) defines how product data is structured, organized, and interrelated within a PIM system and across an e-commerce ecosystem.
Product information centralization is the process of consolidating all product-related data and content into a single, unified system, typically a PIM, for consistent management.
Product Information Delivery refers to the process of effectively transmitting product data from a PIM system to various sales channels and customer touchpoints. It ensures consistent and accurate product content reaches the right audience at the right time.
A product information ecosystem is the interconnected network of systems and processes that collectively manage product data within an organization.
Standardized formats and protocols for exchanging product data between businesses and systems, ensuring interoperability and data consistency.
Product information flow optimization enhances the efficiency and accuracy of product data movement from source to all sales and marketing channels.
Product Information Governance (PIG) is the overarching framework of policies, processes, roles, and standards for managing the quality, security, and lifecycle of all product information.
The Product Information Lifecycle (PIL) describes the entire journey of product data from creation and enrichment to publication, maintenance, and eventual archiving or retirement.
PILM is the strategic process of managing product information from its creation and enrichment through publication, syndication, and eventual archival or retirement across all channels.