Your comprehensive guide to understanding e-commerce and product information management terminology.
A centralized system for managing and distributing product information across all sales channels and marketing platforms.
PIM is a system that centralizes, manages, and enriches product information to create a single source of truth for multi-channel distribution. It streamlines product content workflows.
A product information master record is the complete, accurate, and authoritative set of data for a single product, serving as the definitive source across all systems.
A Product Information Maturity Model assesses an organization's capabilities in managing product information across various stages, from basic to optimized.
A Product Information Portal (PIP) is a secure, web-based platform for sharing product data and content with internal teams, partners, and resellers.
Product Information Sharing refers to the process of exchanging product data and content with internal teams, external partners, marketplaces, and other sales channels. It ensures all stakeholders have access to accurate and up-to-date product details.
A comprehensive plan outlining how product data is sourced, managed, optimized, and distributed to meet business objectives and customer needs. It defines the 'why' and 'how' of product information management.
The logical organization and relationships of all product data elements within a PIM system, defining how information is stored and connected.
Product information usability refers to how easily and effectively users can find, understand, and use product information to make informed purchasing decisions.
A product information workflow is a structured sequence of tasks and approvals for creating, enriching, and publishing product data across various channels.
Product launch management is the comprehensive process of planning, coordinating, and executing all activities required to introduce a new product to the market.
A product launch workflow is a defined sequence of tasks and approvals required to bring a new product to market, ensuring all necessary steps are completed.