Your comprehensive guide to understanding e-commerce and product information management terminology.
A Data Stewardship Council is an organizational body responsible for overseeing and enforcing data governance policies and standards within a company, including product data.
The process of distributing product information from a central PIM system to multiple sales channels, marketplaces, and touchpoints.
A data syndication platform is a specialized tool that automates the distribution of product information to various external channels and partners.
Data transformation is the process of converting data from one format or structure into another, often necessary for data integration and syndication.
Data virtualization is a technology that integrates data from disparate sources into a single, virtual view without physically moving or copying the data.
Data normalization is the process of structuring data to reduce redundancy and improve data integrity, often involving standardizing formats and values.
Data validation is the process of ensuring that data entered or processed in a system is accurate, consistent, and adheres to predefined rules and formats.
A system for organizing, storing, and distributing digital assets like product images, videos, and documents.
DAM is a system for organizing, storing, and retrieving rich media files (images, videos) that are critical for product content and marketing efforts.
Digital asset rendition automation is the process of automatically generating multiple versions (renditions) of digital assets like images or videos to fit various channel requirements.
Digital asset renditions are various versions of a single digital asset (e.g., image, video) optimized for different channels and devices, ensuring optimal display.
A digital catalog is an electronic version of a product catalog, offering interactive features and rich media for an enhanced online browsing experience.