E-commerce Dictionary

A Digital Commerce Platform (DCP) is the comprehensive technology stack that enables businesses to sell products and services online, encompassing various e-commerce functionalities.

A specialized form of DAM focused exclusively on managing digital assets directly related to products, such as images, videos, and 3D models.

Digital Product Experience (DPX) refers to the entire digital customer journey and the role of rich product information in shaping it across all touchpoints.

A Digital Product Passport (DPP) is a digital record providing comprehensive information about a product's sustainability, origin, and lifecycle, often accessed via a QR code.

A digital product twin is a virtual replica of a physical product, updated with real-time data to mirror its status, behavior, and performance.

The Digital Shelf refers to the online presence and visibility of a product across all digital touchpoints where consumers can discover, evaluate, and purchase it.

Digital shelf analytics measures product performance on e-commerce platforms, tracking visibility, content quality, pricing, and customer reviews.

All product-related content optimized for discovery, engagement, and conversion on online retail platforms and marketplaces.

Digital shelf content requirements are the specific guidelines and standards for product content needed to optimize visibility and sales on e-commerce platforms and marketplaces.

Digital Shelf Optimization (DSO) is the continuous process of improving product visibility, content quality, and conversion rates across all digital retail channels.

Digital Shelf Readiness refers to the state where all product information, content, and assets are fully optimized, complete, and validated for immediate publication across all target digital sales channels.

A digital showroom is an immersive online platform showcasing products interactively, often using rich media and 3D models. PIM provides the essential product data.