Your comprehensive guide to understanding e-commerce and product information management terminology.
Headless commerce decouples the frontend (head) from the backend (body) of an e-commerce platform, allowing greater flexibility in content delivery.
Headless PIM separates the PIM's backend data management from its frontend presentation, allowing product information to be delivered via API to any channel or device.
Image optimization is the process of reducing file sizes of product images for faster loading without sacrificing quality. This improves web performance and SEO.
The process of checking and verifying product data during import to ensure it meets quality standards and system requirements before acceptance.
Interactive Product Content engages customers by allowing them to manipulate, configure, or explore products dynamically. This includes 3D models, AR experiences, and product configurators, enhancing the online shopping experience.
The process of tracking, managing, and optimizing inventory levels across multiple channels and locations.
Localization adapts product content, marketing materials, and e-commerce experiences to specific local languages, cultures, and market regulations.
A localization strategy plans the adaptation of product content, marketing, and operations to meet the specific cultural, linguistic, and regulatory needs of local markets.
Marketing attributes are product characteristics designed to highlight benefits, drive engagement, and differentiate products for promotional purposes.
Marketplace integration connects an e-commerce business's product catalog and order management with third-party online marketplaces like Amazon or Bol.com.
The process of managing and integrating master data across multiple systems and platforms.
Master Data Management (MDM) is a comprehensive approach to defining and managing an organization's critical non-transactional data to provide a single, consistent view across the enterprise.