Your comprehensive guide to understanding e-commerce and product information management terminology.
PLO optimizes product listings on e-commerce platforms and marketplaces to improve search visibility, click-through rates, and conversion rates for sales.
E-commerce Search Experience refers to the overall process and satisfaction a customer has when searching for products on an online store, encompassing search functionality, results, and filtering options.
A software component facilitating seamless data exchange between a PIM system and an e-commerce platform, automating product data synchronization.
Documented rules and standards for creating, formatting, and optimizing product content for various e-commerce channels.
A centralized system designed to aggregate, manage, and distribute all product data specifically for e-commerce operations.
An overarching plan defining how product data is acquired, managed, enriched, and distributed to achieve e-commerce business goals.
Information related to a product's ethical sourcing, production, labor practices, and social/environmental impact, crucial for conscious consumers and compliance.
Federated PIM is an architectural approach where product information is managed across multiple distributed systems, unified by a central PIM layer.
GDSN is an internet-based network that enables real-time, global exchange of standardized product information between trading partners. It ensures data consistency across the supply chain.
A globally unique 14-digit number used to identify trade items, crucial for product identification in e-commerce and logistics.
A golden record is the single, most accurate, and complete version of a data entity (like a product) compiled from all available sources, ensuring data consistency.
A guided selling experience uses product information to help customers find suitable products by answering questions or applying filters based on their needs.