Your comprehensive guide to understanding e-commerce and product information management terminology.
Digital retail readiness is the state where all product information, assets, and data are complete, accurate, and optimized for syndication to various digital sales channels.
Direct-to-Consumer (DTC) E-commerce is a business model where brands sell their products directly to end customers online, bypassing traditional retailers and wholesalers. It offers greater control over branding, customer data, and profit margins.
Dynamic pricing is an e-commerce strategy where product prices are adjusted in real-time based on market demand, competitor pricing, and other factors, often using PIM data.
Dynamic product content refers to product information that automatically changes or adapts based on specific rules, user behavior, or contextual factors.
E-commerce analytics is the process of collecting, analyzing, and reporting data related to online store performance. PIM data feeds into analytics for optimization.
An e-commerce channel is a platform or medium through which products are sold online, such as marketplaces, webshops, or social commerce.
A plan for creating, managing, and distributing all content needed to support online sales and customer engagement.
E-commerce merchandising is the strategic presentation of products on an online store to maximize sales, customer engagement, and conversion rates.
E-commerce merchandising automation uses technology to automatically arrange, display, and promote products on digital storefronts, optimizing for sales.
An E-commerce Personalization Engine is a software solution that uses data to deliver tailored content, product recommendations, and experiences to individual shoppers. It drives engagement and conversion rates.
An E-commerce Platform Ecosystem refers to the interconnected suite of technologies, applications, and services that integrate with a core e-commerce platform to support a business's online operations. It optimizes various aspects from marketing to logistics.
E-commerce platform integration connects a PIM system with an e-commerce platform (e.g., Magento, Shopify) to automatically synchronize product data and content.